Global marketing and advertising : Understanding cultural paradoxes/ Marieke De Mooij - 2nd ed. - London: SAGE, 2005 - xvi, 269p.: ill.; 25 cm

Includes index book

ISBN: 1412914760

Source: Purchase

Subjects--Topical Terms:
target marketing--Cross-cultural studies
Target marketing -- Cross-cultural studies.
Advertising -- Cross-cultural studies.
Consumer behavior -- Cross-cultural studies.

LC Class. No.: HF5415.127 / .M66 2005