WILLIAM O. <br/><br/>
HANDBOOK OF MARKETING SCALES: Multi-item measures for marketing and consumer behavior research 

 - 3RD ED 
 - NEW DELHI  SAGE  1999 
 - 0 xiii  1 
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<br/><br/><label>ISBN: </label>978-1-4129-8018-0 
<br/><br/><label>Source: </label> 2013-052 
<br/><br/><label>Subjects--Personal Names: </label><br/>RICHARD G. NETEMEYER AND KELLY L. HAWS
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOCIAL SCIENCE
<br/><br/><label>LC Class. No.: </label>HF 5415.3 .B323