Küng, Lucy <br/><br/>
Strategic Management in the Media Industry  : From Theory to Practice 

 - Los Angeles  Sage  2008 
 - 248p. 
<br/><br/><label>ISBN: </label>9781412903134 
<br/><br/><label>Source: </label> 2012-70 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media--Management<br/>Strategic Planning
<br/><br/><label>LC Class. No.: </label>P96.M34  / K86 2008