Berger, A. A. <br/><br/>
Media and communication research methods  : an introduction to Qualitative and Quantitative approaches/ 
Arthur Asa Berger 
 - London:  Sage,  2000 
 - xxi, 295p.:  ill.;  23 cm 
<br/><br/> Includes bibliographical references and index  book 
<br/><br/><label>ISBN: </label>0761918531 
<br/><br/><label>Source: </label> Purchase 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media--Research--Methodology<br/>Communication--Research--Methodology
<br/><br/><label>LC Class. No.: </label>P91.3  / .B38 2000