TY  - BOOK
AU  - Payne, Adrian
AU  -  Pennie Frow
TI  - Strategic Customer Management:  : Integrating Relationship Marketing and CRM /		
SN  - 9781107649224
PY  - 2013///
CY  -  Cambridge
PB  -  Cambridge University Press
KW  - Customer relations--Management
KW  - BUSINESS & ECONOMICS / Sales & Selling
N1  - Includes bibliographical references and index
ER  -