Strategic Customer Management
: Integrating Relationship Marketing and CRM /
Payne, Adrian
creator
Pennie Frow
text
Cambridge
Cambridge University Press
2013
monographic
eng
xvi, 529 pages : illustrations ; 26 cm
Adrian Paayne
Includes bibliographical references and index
Customer relations--Management
BUSINESS & ECONOMICS / Sales & Selling
9781107649224
LoC CIP
260227
20260227151901.0