Payne, Adrian <br/><br/>
Strategic Customer Management   : Integrating Relationship Marketing and CRM /		 
Adrian Paayne 
 - Cambridge:   Cambridge University Press,  2013. 
 - xvi, 529 pages :   illustrations ;   26 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781107649224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>BUSINESS & ECONOMICS / Sales & Selling