Belch, G. E. <br/><br/>
ADVERTISING AND PROMOTION   : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / 
George E. Belch 
 - 12th 
 - New Delhi:  McGraw-Hill,  2022 
 - xxxi, 712 pages:  illustrations;  28 cm 
<br/><br/><label>ISBN: </label>9789354600807 
<br/><br/><label>Source: </label> Purchase 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Sales promotion <br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / .B45 2022