Hollensen, S. <br/><br/>
Essentials of global marketing / 
Svend Hollensen. 
 - 2nd 
 - England:  Pearson Education,  2012 
 - xxxiv, 524 p. :   col. ill.;   27 cm. 
<br/><br/> Includes bibliographical references and index  book 
<br/><br/><label>ISBN: </label>9780273756545 
<br/><br/><label>Source: </label> Purchase 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Case studies
<br/><br/><label>LC Class. No.: </label>HF1416   / .H65 2012