Blakeman, R. Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - 4th - Lanham: Rowman & Littlefield, 2024 - x, 382 p. ; ill.; 26 cm Includes bibliographical references and index book ISBN: 9781538176337 Source: Purchase Subjects--Topical Terms: Communication in marketing LC Class. No.: HF5415.123 / .B55 2024