Blakeman, R.

Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - 4th - Lanham: Rowman & Littlefield, 2024 - x, 382 p. ; ill.; 26 cm

Includes bibliographical references and index book

9781538176337

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Communication in marketing

HF5415.123 / .B55 2024