Clifton, Brian <br/><br/>
Advanced web metrics with google analytics / 
Brian Clifton. 
 - 3rd. 
 - Indianapolis, Ind.:  John Wiley,  2012 
 - xxv, 574 pages. :   illustrations. ;   24 cm. 
<br/><br/> Includes bibliographical references (p. 557-560) and index 
<br/><br/><label>ISBN: </label>9781118168448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Google Analytics <br/>Web usage mining <br/>Internet users--Statistics--Data processing