Designing brand identity : a comprehensive guide to the world of brands and branding /
Alina Wheeler and Rob Meyerson.
- 6th.
- Hoboken, New Jersey, John Wiley, 2024.
- xiii, 332 pages : illustrations (chiefly color) 29 cm.
Includes index
9781119984818
Brand name products Branding (Marketing) Trademarks--Design Advertising--Brand name products