Dodson, Ian <br/><br/>
The art of digital marketing   : The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns /  
Ian Dodson. 
 - Hoboken,    Wiley,   2016 
 - viii, 385 pages :   illustrations ;   26 cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781119265702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing <br/>Strategic planning