Kotler, Philip <br/><br/>
Principles of marketing./ 
Philip Kotler,  
 - 9th. 
 - Hoboken, NJ,.   Pearson,  2023 
 - xxi, 744 pages :   color illustrations ;   29 cm 
<br/><br/> Revised edition of Principles of marketing, 2019  Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9789357055215 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing