Zeithaml A. Valarie <br/><br/>
Services marketing   : integrating customer focus across the firm /  
Valarie A. Zeithaml,  
 - 7th 
 - Dubuque,   McGraw-Hill Education, 
 - xxviii, 514 pages :   illustrations ;   27 cm 
<br/><br/><label>ISBN: </label>9789353160777 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/> Customer services <br/>Marketing