Scott, David Meerman <br/><br/>
The new rules of marketing & PR :   how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly. / 
David Meerman Scott. 
 - 9th. 
 - New Jersey,  Wiley, Hoboken,    2024. 
 - xvii, 462 pages  20 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781394282166 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing <br/>Internet in public relations