Hollensen, Svend <br/><br/>
Marketing management   : a relationship approach / 
Svend Hollensen. 
 - 4th. 
 - Amsterdam;  Pearson,  2019. 
 - xxvi,696pages. :   ill. ;   25 cm. 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781292291444 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing <br/>Marketing--Management <br/>Relationship marketing--Case studies