Hoyer, Wayne D <br/><br/>
Consumer behavior / 
Wayne D. Hoyer and  Deborah J. MacInnis. 
 - 7th. 
 - Australia ; United States  Cengage Learning,  2018. 
 - xviii, 525 pages :   color illustrations ;   28 cm. 
<br/><br/> Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9789360537319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior