Blythe, Jim <br/><br/>
Essentials of marketing /  
Jane Martin and  Jim Blythe, 
 - 8th.  
 - Harlow, England ; New York;  Pearson,  2023 
 - xx, 361 pages :   illustrations (color) ;   27 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781292429533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing