Marketing theory   : a student text /  
edited by Michael J. Baker and Michael Saren. 
 - 3rd  
 - Los Angeles;  SAGE,   2016. 
 - xix, 520 pages :   illustrations ;   24 cm 
<br/><br/><label>ISBN: </label>9781473904019 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Philosophy <br/>Marketing--History