Hemann, Chuck,, <br/><br/>
Digital marketing analytics   : making sense of consumer data in a digital world /   
Chuck Hemann and Ken Burbary  
 - 2nd. 
 - New York;   Pearson Education, Inc.,  2018 
 - xix, 252 pages :   illustrations, map ;   23 cm 
<br/><br/> Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780789759603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing <br/>Digital media <br/>Social media <br/>Marketing--Management