Wirtz, J. <br/><br/>
Services marketing  : people, technology, strategy/ 
J. Wirtz 
 - 8th 
 - New Jersey:  World scientific,  2016 
 - xvii, 783p.:  ill. (colour). 
<br/><br/> Includes index.  book 
<br/><br/><label>ISBN: </label>9781944659011 
<br/><br/><label>Source: </label> Purchase 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Professions--Marketing.<br/>Service industries--Marketing.<br/>Customer services--Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .W57 2016