Sparks, Glenn G.  <br/><br/>
Media effects research :  a basic overview/ 
Glenn G. Sparks 
 - 5th 
 - Boston, MA :   Cengage Learning,   2016 
 - xx, 348p.:  ill. ;  23 cm 
<br/><br/> Includes bibliographical references and index  book 
<br/><br/><label>ISBN: </label>9781305077478 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media -- Social aspects<br/>Mass media -- Research -- Methodology.
<br/><br/><label>LC Class. No.: </label>HM1206  / .S66 2016