Mackay Adrian R. <br/><br/>
The practice of advertising/ 
Adrian R. Mackay 
 - Amsterdam  Elsevier  2005 
 - xvi,367p.  ill.  ;22.8cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780750661737 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertsing
<br/><br/><label>LC Class. No.: </label>HF5814  / .M33