Bettinghaus, E.P. <br/><br/>
Persuasive communicaton/ 
Erwin P. Bettinghaus and Michael J. Cody 
 - 5th.ed. 
 - Australia:  Wadsworth,  1994 
 - vii,406p.  .ill.col.  23cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780030553523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion
<br/><br/><label>LC Class. No.: </label>BF637  / .P4B48