Dayal, Manoj <br/><br/>
Media metrics/  : An introduction to quantitative research in mass communication 
Manoj Dayal 
 - London  Sage  2017 
 - xxii,458p.  23.7cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9789386062161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media --Research--Methodolgy<br/>05.03 methods and techniques of communication studies
<br/><br/><label>LC Class. No.: </label>P91.3  / .D39