Perrey,Jesko <br/><br/>
Retail marketing and branding/  :A definitive guide to maximizing roi 
Jesko perrey and dennis Spillecke 
 - 2nd ed. 
 - West Sussex  John Wiley & Sons  2013 
 - xxii,374p.  ill.  23.5cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781118489529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Cost effectiveness<br/>Rate of return<br/>Branding
<br/><br/><label>LC Class. No.: </label>HF5429  / .P47