Wilson A. <br/><br/>
Services marketing  :integrating customer focus across the firm/ 
Alan Wilson  
 - 3rd.ed. 
 - London  Mcgraw Hill Education  2016 
 - xvii,538P.  ill.col.  20cm 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780077169312 
<br/><br/><label>Source: </label> Purchase 
<br/><br/><label>Subjects--Personal Names: </label><br/>Valarie A. Zeithaml<br/>Mary JO Bitner<br/>Dwayne D. Gremler
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing <br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD9980  / .W55  2016