Belch, G.E <br/><br/>
Advertising and promotion  :an integrated marketing communications perspective/ 
George E. Belch and Michael A. Belch 
 - 11th.ed. 
 - New york  Mcgraw Hill Education  2018 
 - xli,764p.  25cm 
<br/><br/><label>ISBN: </label>9781259921698 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising <br/>Sales promotion<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HF5823  / .B45