Kerin, Roger A. ....  [et al] <br/><br/>
Marketing 

 - Boston  McGraw-Hill  2009 
 - xlvii,742p.Includes index 
<br/><br/> students, lecturers  donation 
<br/><br/><label>ISBN: </label>0073404721 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.M295 C.2