Arens, W.F. <br/><br/>
Contemporary advertising and Integrated marketing communications/ 
William F. Arens 
 - 15th  
 - New York:  McGraw-Hill,  2017 
 - xxxi, 714p.:  ill. 
<br/><br/> includes index  book 
<br/><br/><label>ISBN: </label>1259548154 
<br/><br/><label>Source: </label> Purchase 
<br/><br/><label>Subjects--Personal Names: </label><br/>Michael F. Weigold
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5821  / .A74 2017 C.2