O' Keefe, J. Daniel Persuasion : Theory and Research/ Daniel J. O' Keefe - 3rd - Thousand Oaks : Sage, 2016 - xix, 387 p ; 23 cm ISBN: 9781452276670 Subjects--Topical Terms: xix, 387 p ; 23 cm LC Class. No.: BF637.P4 / .O54 2016