Küng, L. <br/><br/>
Strategic management in the Media  : from theory to practice/ 
Lucy Küng 
 - London:  Sage,  2008 
 - viii, 248p.:  ill. 
<br/><br/> Includes bibliographical references and index.  book 
<br/><br/><label>ISBN: </label>9781412903127 
<br/><br/><label>Source: </label> purchase 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media--Management<br/>Strategic Planning
<br/><br/><label>LC Class. No.: </label>P96.M34  /  K86 2008