Marketing management : a strategic decision-making approach/ John W.Mullins
By: Mullins, John W.
Material type:
BookSeries: McGraw-Hill/Irwin series in marketing. Publisher: Boston: McGraw-Hill, 2008Edition: 6TH.Description: xxii, 533p.: ill.ISBN: 0-07-352982-6.Subject(s): Orville, C. Walker | Harper W. Boyd | Marketing -- Management | Marketing -- Gestion
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF 5415.13.M352324 2008 (Browse shelf) | Available | 107B02172 |
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| HF 5415.13.M352324 MARKETING MANAGEMENT; A STRATEGIC DECISION - MAKING APPROACH | HF 5415.13.M352324 Marketing management | HF 5415.13.M352324 2008 Marketing management | HF 5415.13.M352324 2008 Marketing management | HF 5415.13.M3634 Essentials of marketing management/ | HF 5415.13.M845 2005 Marketing management | HF 5415.13.M845 2005 Marketing management |
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