Consumer behaviour : buying, having, and being / Michael R. Solomon
By: Solomon, M.R.
Contributor(s): Tapan Kumar Panda.
Material type:
BookPublisher: India: Pearson, 2020Description: xviii, 716p.: ill.ISBN: 9789389552430.Subject(s): Consumer behaviour
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MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HF5415.S65 2020 (Browse shelf) | Available | 11900083140 |
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| HF5415.M84 2023 C.5 Communicate to convert | HF5415.S6 2018 Consumer behavior | HF5415.S6 2020 Consumer behavior | HF5415.S65 2020 Consumer behaviour | HF5415.123 .B55 2024 Integrated marketing communication | HF5415.1265 .B76 2008 The complete guide to affiliate marketing on the Web | HF5415.1265.C43 2025 Digital marketing / |
Includes index book
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