Consumer behavior : buying, having, and being / Michael R. Solomon
By: Solomon M.R.
Material type:
BookPublisher: Boston: Pearson, 2018Edition: 12th.Description: 623p.: ill. col.; 27cm.ISBN: 9781292153100.Subject(s): Consumer behavior
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MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HF5415.S6 2020 (Browse shelf) | Available | 125B00570 |
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| HF5415.M84 2023 C.4 Communicate to convert | HF5415.M84 2023 C.5 Communicate to convert | HF5415.S6 2018 Consumer behavior | HF5415.S6 2020 Consumer behavior | HF5415.S65 2020 Consumer behaviour | HF5415.123 .B55 2024 Integrated marketing communication | HF5415.1265 .B76 2008 The complete guide to affiliate marketing on the Web |
Includes index book
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