Principles of marketing./ Philip Kotler,
By: Kotler, Philip.
Contributor(s): Gary Armstrong | Sridhar Balasubramanian | Prafulla Agnihotri.
Material type:
BookPublisher: Hoboken, NJ,. Pearson, 2023Edition: 9th.Description: xxi, 744 pages : color illustrations ; 29 cm.ISBN: 9789357055215.Subject(s): Marketing
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MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HF5415 .K63 2023 (Browse shelf) | Available | 125B00364 |
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| HF5415.H87 2011 VOL.5 Legends in marketing | HF5415.H87 2011 VOL.8 Legends in marketing | HF5415.K63 2006 PRINCIPLES OF MARKETING | HF5415 .K63 2023 Principles of marketing./ | HF5415.K68 2025 Marketing management / | HF5415 .M32 2016 Marketing theory | HF5415.M84 2023 C.1 Communicate to convert |
Revised edition of Principles of marketing, 2019
Includes bibliographical references and index
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