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Contemporary advertising : and integrated marketing communications / Michael F.Weigold

By: Weigold, M. F.

Contributor(s): William F. Arens.

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BookPublisher: New York, NY : McGraw Hill LLC, 2024Edition: 17th.Description: xxxi, 704 p.: ill..(some col.).ISBN: 9781266077098.Subject(s): Advertising

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
GENERAL COLLECTION FOR LOAN	MULTIMEDIA UNIVERSITY LIBRARY General Stacks	MULTIMEDIA UNIVERSITY LIBRARY General Stacks	Non-fiction	HF5821.B62 2024 (Browse shelf)	Available		123B00484

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