Services marketing : people, technology, strategy/ J. Wirtz
By: Wirtz, J.
Contributor(s): Christopher Lovelock.
Material type:
BookPublisher: New Jersey: World scientific, 2016Edition: 8th.Description: xvii, 783p.: ill. (colour).ISBN: 9781944659011.Subject(s): Marketing--Management | Professions--Marketing | Service industries--Marketing | Customer services--Marketing
| Item type | Current location | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | Item holds |
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HF5415.13.W57 2018 (Browse shelf) | C.1. | Available | 118B00486 | ||
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HF5415.13 .W57 2018 (Browse shelf) | C.2. | Available | 125B00476 |
Total holds: 0
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| HF5415.13.L36 2002 C.9 Essentials of marketing/ | HF5415.13.L36 2002 C.10 Essentials of marketing/ | HF5415.13.W57 2018 Services marketing | HF5415.13 .W57 2018 Services marketing | HF5415.32 .H69 2018 Consumer behavior / | HF5415.32 .P44 2025 Consumer behavior | HF5415.32 .P44 2025 Consumer behavior |
Includes index. book
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