Services marketing : people, technology, strategy/ J. Wirtz
By: Wirtz, J.
Contributor(s): Christopher Lovelock.
Material type:
BookPublisher: New Jersey: World scientific, 2016Edition: 8th.Description: xvii, 783p.: ill. (colour).ISBN: 9781944659011.Subject(s): Marketing--Management | Professions--Marketing | Service industries--Marketing | Customer services--Marketing
| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
GENERAL COLLECTION FOR LOAN
|
MULTIMEDIA UNIVERSITY LIBRARY General Stacks | MULTIMEDIA UNIVERSITY LIBRARY General Stacks | Non-fiction | HF5415.13.W57 2016 (Browse shelf) | Available | 118B00486 |
Total holds: 0
Includes index. book
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