Entrepreneurial marketing: An effectual approach Edwin J. Nijssen
By: Nijssen, E. W.
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BookPublisher: London Routledge 2017Edition: 2nd.Description: xii,169p.: ill,: (22cm).ISBN: 9781138712904.Subject(s): New products marketing -- Textbook | Marketing management
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF5415.153 .N55 (Browse shelf) | C. 1 | Available | 120B00263 | ||
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF5415.153 .N55 (Browse shelf) | C. 2 | Available | 120B00264 | ||
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF5415.153 .N55 (Browse shelf) | C. 3 | Available | 120B00265 |
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| HF5415.153 .K52 2017 Blue ocean shift | HF5415.153 .K52 2017 Blue ocean shift | HF5415.153 .N55 Entrepreneurial marketing: | HF5415.153 .N55 Entrepreneurial marketing: | HF5415.153 .N55 Entrepreneurial marketing: | HF5415.2.C2011 "DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT:STRATEGY, IMPLEMENTATION AND PRACTICE" | HF5415.2.C2011 "DIGITAL BUSINESS AND E-COMMERCE MANAGEMENT:STRATEGY, IMPLEMENTATION AND PRACTICE" |
includes index
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