Blue ocean shift Beyond competing W. Chan Kim
By: Kim, W. Chan.
Material type:
BookPublisher: New York: Hachette, 2017Description: xi, 322p.: ill.; 23cm.ISBN: 9780316314046.Subject(s): New products -- Textbook | Market segmentation
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF5415.153 .K52 2017 (Browse shelf) | Available | 120B00580 | ||
Reserve
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HF5415.153 .K52 2017 (Browse shelf) | Available | 120B00018 |
Total holds: 0
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| HF 5415.15 .V37 MARKETING MANAGEMENT | HF 5415.153 .C72 NEW PRODUCTS MANAGEMENT | HF5415.153 .K52 2017 Blue ocean shift | HF5415.153 .K52 2017 Blue ocean shift | HF5415.153 .N55 Entrepreneurial marketing: | HF5415.153 .N55 Entrepreneurial marketing: | HF5415.153 .N55 Entrepreneurial marketing: |
Includes index
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