Services marketing :integrating customer focus across the firm/ Alan Wilson
By: Wilson A.
Material type:
BookPublisher: London Mcgraw Hill Education 2016Edition: 3rd.ed.Description: xvii,538P. ill.col. 20cm.ISBN: 9780077169312.Subject(s): Valarie A. Zeithaml | Mary JO Bitner | Dwayne D. Gremler | Marketing | Customer services
| Item type | Current location | Home library | Call number | Status | Date due | Barcode | Item holds |
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GENERAL COLLECTION FOR LOAN
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MULTIMEDIA UNIVERSITY LIBRARY | MULTIMEDIA UNIVERSITY LIBRARY | HD9980 .W55 2016 (Browse shelf) | Available | 118B00443 |
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| HD 9736 .C62 D55 Tales from the development frontier | HD 9870.5.P25 Productivity, technology and industrial development | HD 9980 .K87 Service Marketing/ | HD9980 .W55 2016 Services marketing | HD 9980.5.F562 Service management | HD 9999.C9472 C.1 Introducing The Creative Industries | HD 9999.C9472 C.2 Introducing The Creative Industries |
Includes index
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