| 000 -LEADER |
|---|
| fixed length control field |
00520nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150909s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-0760159-8 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
77285 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
2015-32 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 . D9 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
TOM |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
PRINCIPLES OF ADVERTISING AND IMC |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
NEW DELHI |
|
|---|
| Name of publisher, distributor, etc. |
MCGRAW HILL |
|
|---|
| Date of publication, distribution, etc. |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
0 |
|
|---|
| Other physical details |
1 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
1 |
| 501 ## - WITH NOTE |
|---|
| With note |
1 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
0 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
TECHNOLOGY(APPLIED SCIENCES) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
DUNCAN |
