| 000 -LEADER |
|---|
| fixed length control field |
00666nam a2200313Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20151027121326.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150909s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-007-12678-6 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
80528 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
2013-584 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
MMU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.3 .P468 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
J PAUL |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
COSUMER BEHAVIOR & MARKETING STRATEGY. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
BOSTON |
|
|---|
| Name of publisher, distributor, etc. |
McGRAW-HILL |
|
|---|
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
554 |
|
|---|
| Other physical details |
0 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
1 |
| 501 ## - WITH NOTE |
|---|
| With note |
0 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
0 |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
OLSON JERRY C |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
TECHNOLOGY(APPLIED SCIENCES) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
PETER |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Reserve |
