Strategic marketing/ (Record no. 9303)

000 -LEADER
fixed length control field 00505nam a2200181Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150909s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-007-126335-1
035 ## - SYSTEM CONTROL NUMBER
System control number 80516
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition Purchase
040 ## - CATALOGING SOURCE
Original cataloging agency LOC CIP
Transcribing agency MMU
Modifying agency Daniel
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .C72 2009
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DAVID W.
245 ## - TITLE STATEMENT
Title Strategic marketing/
Statement of responsibility, etc. David W. Cravens
250 ## - EDITION STATEMENT
Edition statement 9TH
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. MCGraw-Hill,
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xv, 784p.:
Other physical details ill.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type GENERAL COLLECTION FOR LOAN
Edition 9th
Classification part HF5415.135
Call number prefix .C72
Call number suffix 2009
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
          MULTIMEDIA UNIVERSITY LIBRARY MULTIMEDIA UNIVERSITY LIBRARY 2015-09-09 Purchase 2013-593 1 HF 5415.135 .D72 112B01813 2023-02-01 2019-07-18 2015-09-09 GENERAL COLLECTION FOR LOAN

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