| 000 -LEADER |
|---|
| fixed length control field |
00673nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150909s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-007-108499-4 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
80459 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
Purchase |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LOC CIP |
| Transcribing agency |
MMU |
| Modifying agency |
Daniel |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.P47 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Perreault, W. D |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing |
| Remainder of title |
: a marketing strategy planning approach/ |
| Statement of responsibility, etc. |
William. D Perreault |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New York: |
| Name of publisher, distributor, etc. |
MCGRAWHILL, |
| Date of publication, distribution, etc. |
2010 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix, 691p.: |
| Other physical details |
ill. (some colour). |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Joseph P. Cannon |
|
|---|
| Personal name |
Edmund Jerome McCarthy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term following geographic name as entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Edition |
12th |
| Classification part |
HF5415 |
| Call number prefix |
.P47 |
| Call number suffix |
2010 |
