| 000 -LEADER |
|---|
| fixed length control field |
00775nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220221202038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150909s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-13-145757-8 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
5136 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
purchase |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LOC CIP |
| Transcribing agency |
MMU |
| Modifying agency |
Daniel |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.13 |
| Item number |
.K64 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing management/ |
| Statement of responsibility, etc. |
Philip Kotler |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
12th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Jessey : |
| Name of publisher, distributor, etc. |
Pearson Prentice Hall, |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxix, 733 [45] p. : |
| Other physical details |
color ill. ; |
| Dimensions |
28 cm |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Includes index |
| Source |
book |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kevin Lane Keller |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing -- Management. |
|
|---|
| Topical term or geographic name as entry element |
Marketingmanagement |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
| Edition |
12th |
| Classification part |
HF5415.13 |
| Call number prefix |
2006 |
