000 -LEADER |
fixed length control field |
00629nam a2200217Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
150909s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0-256-081123 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
1767 |
037 ## - SOURCE OF ACQUISITION |
Source of stock number/acquisition |
purchase |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
LOC CIP |
Transcribing agency |
MMU |
Modifying agency |
Daniel |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.2D537 1993 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Dillon, William R. |
245 ## - TITLE STATEMENT |
Title |
Essentials of marketing research/ |
Statement of responsibility, etc. |
William R Dillon |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston: |
Name of publisher, distributor, etc. |
Irwin, |
Date of publication, distribution, etc. |
1993. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 556p.: |
Other physical details |
ill. |
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
Title |
Irwin series in marketing. |
600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Thomas J Madden |
|
Personal name |
Neil H Firtle |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term following geographic name as entry element |
Marketing research. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
GENERAL COLLECTION FOR LOAN |
Classification part |
HF5415 |
Call number prefix |
.2D537 |
Call number suffix |
1993 |