| 000 -LEADER |
|---|
| fixed length control field |
00542nam a2200253Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MMU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180131115000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150909s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0844235121 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
1021 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Source of stock number/acquisition |
2006-67 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LOC |
| Transcribing agency |
MMU |
| Modifying agency |
C.Lubang'a |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5826.5 |
| Item number |
.S86 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jim |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Media planning : a practical guide |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Illinois |
|
|---|
| Name of publisher, distributor, etc. |
NTC Business Books |
|
|---|
| Date of publication, distribution, etc. |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii,209 p. |
| Other physical details |
illustrations, maps |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising media planning -- United States. |
|
|---|
| Topical term or geographic name as entry element |
Business & Economics -- Advertising & Promotion. |
|
|---|
| Topical term or geographic name as entry element |
Advertising media planning. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Surmanek |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
GENERAL COLLECTION FOR LOAN |
